by admin | Jan 13, 2015 | Featured, Slider
Batey approaches brand assignments from the perspective of his Brand Meaning Model™, a framework that captures the fundamental conscious and unconscious elements that connect people with products and brands. A full description of the model can be found in the book...
by admin | Aug 5, 2014 | Blog, Brand meaning
A special Indian edition of Brand Meaning is now available. The text is in English. This follows translations in Spanish (El Significado de la Marca) and Portuguese (O Significado da Marca). Brand Meaning will be published in Chinese early in 2015. The book explores...
by admin | May 28, 2014 | Blog, Brand identity, Brand meaning, Brands and social media, Brands in culture
An article of mine on brand meaning in today’s La Vanguardia of Barcelona, following my recent engagement there. “Si alguien sabe de eso, ese es Mark Batey, quien vinó a Barcelona para impartir una Masterclass en el Postgrado en Brand Meaning Management...
by admin | May 19, 2014 | Blog, Brand communication, Brand identity, Brand meaning, Brands and social media, Brands in culture, Categories
Available for pre-order. The Definitive Book of Branding is an edited book with contributions from brand practitioners/authors like Al Ries, JN Kapferer and Kevin Roberts. Ries opens on positioning, and my chapter – on the creation of meaningful brands –...
by admin | Jan 23, 2014 | Blog, Brand communication, Brand identity, Brand meaning, Brands and social media, Brands in the news
Remember when the “Man your man could smell like” campaign came out for Old Spice? It was often compared with Dos Equis’ “Most interesting man in the world” campaign. As I posted at the time, there is no comparison. Sure, there may be...
