by admin | Feb 13, 2015 | Featured, Slider
by admin | Jan 13, 2015 | Featured, Slider
Batey approaches brand assignments from the perspective of his Brand Meaning Model™, a framework that captures the fundamental conscious and unconscious elements that connect people with products and brands. A full description of the model can be found in the book...
by admin | Oct 29, 2014 | Blog, Brand identity, Brand meaning, Brands in culture, Brands in the news
Many iconic brands have fallen by the wayside down the years, for a number of reasons. Kodak and Levi’s are but two that come to mind. Two more quintessential American brands are finding it’s often harder to stay iconic than to become so. Of course,...
by admin | Aug 5, 2014 | Blog, Brand meaning
A special Indian edition of Brand Meaning is now available. The text is in English. This follows translations in Spanish (El Significado de la Marca) and Portuguese (O Significado da Marca). Brand Meaning will be published in Chinese early in 2015. The book explores...
by admin | Jun 9, 2014 | Blog, Brand communication, Brand identity, Brands in the news
It was always going to be difficult to follow up on the “Imported from Detroit” campaign, a campaign which had a built-in shelf life. The new work at least retains many elements from IFD, including the voice over of the excellently cast Detroit native...
