by admin | Feb 13, 2015 | Featured, Slider
by admin | Jan 13, 2015 | Featured, Slider
Batey approaches brand assignments from the perspective of his Brand Meaning Model™, a framework that captures the fundamental conscious and unconscious elements that connect people with products and brands. A full description of the model can be found in the book...
by admin | Apr 13, 2011 | Featured, Slider
Whether you are launching a new brand, strengthening or revitalizing an existing brand, or reinventing a lapsed brand, BateyConsulting can help optimize your brand strategy. With extensive experience in managing brands over time and over geographies and cultures,...
by admin | Apr 13, 2011 | Featured, Slider
Training Mark Batey offers both executive training and academic teaching on all aspects of brands and branding, and the creation and management of brand meaning. His “Meaningful Brands” training is offered via modular workshops, courses and presentations....
by admin | Apr 13, 2011 | Featured
A brand is a cluster of meanings. Those meanings need to be constantly burnished, renewed, and modified. And they need to be understood. From the customer’s perspective. Lots of things can influence brand meaning, and many of them are beyond the brand owner’s control...
