Whether you are launching a new brand, strengthening or revitalizing an existing brand, or reinventing a lapsed brand, BateyConsulting can help optimize your brand strategy. With extensive experience in managing brands over time and over geographies and cultures, BateyConsulting’s expert guidance has been sought in the following areas by brands and companies like Diplomático Rum, Brazilian giant O Boticário, Mondeléz International, NBTY New York and SABMiller:

  • Brand identity and image
  • Brand extension and portfolio management
  • Brand story and communication
  • Brand ideals
  • Brand archetypes
  • Brand adoption
  • Managing a brand over time (reinforcing, revitalizing, reinventing)
  • Managing a brand over geographies and cultures

Projects for existing brands are always initiated with the Brand Discovery, which probes existing brand associations and perceptions.

The meaning of the brand is then mapped on a Brand Meaning Matrix®. Uncovering areas of untapped brand meaning is an important part of the process.

The Brand Meaning Matrix® enables companies to identify and leverage the most compelling elements of their brand(s). It effectively provides the brand blue print with which to drive all brand marketing activities.

The Brand Meaning Matrix® is at the heart of IconBuilder®, a brand audit and planning program designed to provide marketers with a more compelling and iconic brand.

(Brand Meaning Matrix® and IconBuilder® are registered trademarks belonging to Mark Batey).