by admin | Feb 4, 2013 | Blog, Brand communication, Brands in culture, Brands in the news
And so, last night, to the yearly ritual of watching the Super Bowl ads, punctuated by brief episodes of the game itself. This is billed as the showcase of national advertising. The winner last night? The Baltimore Ravens. Yep, I enjoyed the game more than the ads....
by admin | Nov 6, 2012 | Blog, Brand communication, Brand meaning, Brands in culture
I do love Chrysler’s “Imported from Detroit” campaign, which famously kicked off in the 2011 Super Bowl. Here’s one of the latest spots, for the Chrysler 300. It’s worth remembering that the remains of Chrysler were acquired by FIAT after...
by admin | Oct 11, 2011 | Blog, Brands in culture
The untimely passing of Steve Jobs gives rise to a tantalizing question: how will this affect the Apple brand? Though comparisons with Thomas Edison, the Wright brothers and Henry Ford may be somewhat exaggerated, there is no doubt that Jobs was a visionary genius...
by admin | May 1, 2011 | Blog, Brands in culture
While the definition of culture is debated between cultural anthropologists, social psychologists and the like, the term generally refers to a body of knowledge, customs, rituals, language and beliefs that circulate in societies and influence our behavior....
by admin | Apr 13, 2011 | Blog, Brands in culture, Mainpage, Slider
Brands don’t exist in a vacuum. They are socio-cultural phenomena. Culture shapes brands; and sometimes brands shape culture. Understanding cultural context and cultural relevance is a vital part of the Brand Meaning Manager’s job.
