Culture Corner

Brands don’t exist in a vacuum. They are socio-cultural phenomena. Culture shapes brands; and sometimes brands shape culture. Understanding cultural context and cultural relevance is a vital part of the Brand Meaning Manager’s job.

Brand Audit

Book a Brand Audit with BateyConsulting. Get expert feedback and advice on topics such as: Is your brand marketing creating the kind of brand perceptions you desire? How clear is your brand messaging? Could your customers play back the meaning of your brand in a few...