by admin | Apr 8, 2013 | Brand communication, Brand identity, Brand meaning, Brands in culture
Ahora disponible en Kindle de Amazon
by admin | Apr 3, 2013 | Brand communication, Brand identity, Brand meaning, Brands in culture, Brands in the news
The Spanish language edition of “Brand Meaning” is now available, published by Granica as El Significado da la Marca. Here’s a link to buy the book.
by admin | Jan 18, 2013 | Blog, Brand communication, Brand identity, Brand meaning, Brands in the news
I have to admit that I have a soft spot for AA, and have enjoyed the benefits of ExecPlat status for many a year. I can’t deny the operational and service problems they have had of late, which of course mold the brand experience for most passengers. I want to...
by admin | Jan 15, 2013 | Blog, Brand identity, Brand meaning, Brands in the news
“Chevy runs deep” was always more of a tactical tagline to mark the brand’s centennial (it turned 100 in 2011), designed to tug at the nostalgic heart strings of American consumers. There is no doubt that the brand is a cultural mainstay in the US,...
by admin | Nov 6, 2012 | Blog, Brand communication, Brand meaning, Brands in culture
I do love Chrysler’s “Imported from Detroit” campaign, which famously kicked off in the 2011 Super Bowl. Here’s one of the latest spots, for the Chrysler 300. It’s worth remembering that the remains of Chrysler were acquired by FIAT after...
by admin | Apr 10, 2012 | Blog, Brand meaning
MSN Money occasionally features articles like this one on iconic brands that disappeared. My own “cultural memory” in the US only extends over a decade or so, so it’s difficult to uate some of these brands. Even so, I’d say only one of them...
