MSN Money occasionally features articles like this one on iconic brands that disappeared. My own “cultural memory” in the US only extends over a decade or so, so it’s difficult to uate some of these brands. Even so, I’d say only one of them strikes me as truly iconic – PanAm. “Iconic” is a widely overused term nowadays, particularly in reference to brands. Note that the article also mentions PanAm’s “iconic” blue logo. I’ll deal with the question of what makes for an iconic brand in a separate post. In the meantime, take a look at the examples and see which brands, if any, you would consider iconic. It’s likely there are many you simply won’t know.