by admin | Apr 13, 2011 | Blog, Brands in culture, Mainpage, Slider
Brands don’t exist in a vacuum. They are socio-cultural phenomena. Culture shapes brands; and sometimes brands shape culture. Understanding cultural context and cultural relevance is a vital part of the Brand Meaning Manager’s job.
by admin | Apr 13, 2011 | Brand communication, Mainpage, Slider
by admin | Apr 13, 2011 | Featured, Slider
Whether you are launching a new brand, strengthening or revitalizing an existing brand, or reinventing a lapsed brand, BateyConsulting can help optimize your brand strategy. With extensive experience in managing brands over time and over geographies and cultures,...
by admin | Apr 13, 2011 | Featured, Slider
Training Mark Batey offers both executive training and academic teaching on all aspects of brands and branding, and the creation and management of brand meaning. His “Meaningful Brands” training is offered via modular workshops, courses and presentations....
by admin | Apr 13, 2011 | Featured
A brand is a cluster of meanings. Those meanings need to be constantly burnished, renewed, and modified. And they need to be understood. From the customer’s perspective. Lots of things can influence brand meaning, and many of them are beyond the brand owner’s control...
