by admin | Feb 13, 2015 | Featured, Slider
by admin | Jan 13, 2015 | Featured, Slider
Batey approaches brand assignments from the perspective of his Brand Meaning Model™, a framework that captures the fundamental conscious and unconscious elements that connect people with products and brands. A full description of the model can be found in the book...
by admin | Oct 11, 2011 | Blog, Brands in culture
The untimely passing of Steve Jobs gives rise to a tantalizing question: how will this affect the Apple brand? Though comparisons with Thomas Edison, the Wright brothers and Henry Ford may be somewhat exaggerated, there is no doubt that Jobs was a visionary genius...
by admin | Jun 27, 2011 | Blog, Brand meaning
A report by The Futures Company called “The future of global brands” caught my eye recently. It recasts the history of global brand building as four “generations”: from the basic “Export model” to today’s prent “Glocalization model.” It then identifies what it claims...
by admin | Apr 13, 2011 | Featured, Slider
Whether you are launching a new brand, strengthening or revitalizing an existing brand, or reinventing a lapsed brand, BateyConsulting can help optimize your brand strategy. With extensive experience in managing brands over time and over geographies and cultures,...
