by admin | Oct 29, 2014 | Blog, Brand identity, Brand meaning, Brands in culture, Brands in the news
Many iconic brands have fallen by the wayside down the years, for a number of reasons. Kodak and Levi’s are but two that come to mind. Two more quintessential American brands are finding it’s often harder to stay iconic than to become so. Of course,...
by admin | May 19, 2014 | Blog, Brand communication, Brand identity, Brand meaning, Brands and social media, Brands in culture, Categories
Available for pre-order. The Definitive Book of Branding is an edited book with contributions from brand practitioners/authors like Al Ries, JN Kapferer and Kevin Roberts. Ries opens on positioning, and my chapter – on the creation of meaningful brands –...
by admin | Apr 10, 2012 | Blog, Brand meaning
MSN Money occasionally features articles like this one on iconic brands that disappeared. My own “cultural memory” in the US only extends over a decade or so, so it’s difficult to uate some of these brands. Even so, I’d say only one of them...
by admin | Jun 27, 2011 | Blog, Brand meaning
A report by The Futures Company called “The future of global brands” caught my eye recently. It recasts the history of global brand building as four “generations”: from the basic “Export model” to today’s prent “Glocalization model.” It then identifies what it claims...
