by admin | Jun 9, 2014 | Blog, Brand communication, Brand identity, Brands in the news
It was always going to be difficult to follow up on the “Imported from Detroit” campaign, a campaign which had a built-in shelf life. The new work at least retains many elements from IFD, including the voice over of the excellently cast Detroit native...
by admin | May 19, 2014 | Blog, Brand communication, Brand identity, Brand meaning, Brands and social media, Brands in culture, Categories
Available for pre-order. The Definitive Book of Branding is an edited book with contributions from brand practitioners/authors like Al Ries, JN Kapferer and Kevin Roberts. Ries opens on positioning, and my chapter – on the creation of meaningful brands –...
by admin | Jan 23, 2014 | Blog, Brand communication, Brand identity, Brand meaning, Brands and social media, Brands in the news
Remember when the “Man your man could smell like” campaign came out for Old Spice? It was often compared with Dos Equis’ “Most interesting man in the world” campaign. As I posted at the time, there is no comparison. Sure, there may be...
by admin | Dec 5, 2013 | Blog, Brand communication, Brand meaning, Brands and social media
In light of this interesting report from Forrester Research on the failure of Facebook for marketers (and Facebook is the darling of social media), I’m reprinting a blog post I wrote here on social media two and a half years ago: The Honeymoon is Over There’s a...
by admin | Apr 8, 2013 | Brand communication, Brand identity, Brand meaning, Brands in culture
Ahora disponible en Kindle de Amazon
by admin | Apr 3, 2013 | Brand communication, Brand identity, Brand meaning, Brands in culture, Brands in the news
The Spanish language edition of “Brand Meaning” is now available, published by Granica as El Significado da la Marca. Here’s a link to buy the book.
