by admin | Nov 6, 2012 | Blog, Brand communication, Brand meaning, Brands in culture
I do love Chrysler’s “Imported from Detroit” campaign, which famously kicked off in the 2011 Super Bowl. Here’s one of the latest spots, for the Chrysler 300. It’s worth remembering that the remains of Chrysler were acquired by FIAT after...
by admin | Sep 4, 2012 | Blog, Brands in the news
Was it absolutely, positively necessary to ditch the “iconic” slogan after all these years (see this AdAge article for the story)? True, there are times when a brand refresh is called for – ideally because of some compelling new insight which can be...
by admin | Aug 15, 2012 | Blog, Brand identity
I like what Domino’s Pizza has been doing of late. Like any good company they started with the product offering, which they realized, back in 2008, was sub-standard. They set about improving their pizza and expanding their menu. In terms of branding they have...
by admin | Jun 25, 2012 | Blog, Brand communication, Brands and social media
In his May 7 (2012) AdAge column Al Ries puts social media in perspective: “If you don’t have the right strategy, good tactics won’t help you very much. And social, like all media, is a tactic. What concerns me is that too many marketers have...
by admin | May 10, 2012 | Blog, Brands in the news
As this article in AdAge makes abundantly clear, Pepsi is in a mess. Before looking in more detail at the new Pepsi campaign, it should be noted how, as ever, The Humpty Dumpty, clear-as-mud nature of “positioning” makes this article almost laughable, as the word is...
by admin | Apr 10, 2012 | Blog, Brand meaning
MSN Money occasionally features articles like this one on iconic brands that disappeared. My own “cultural memory” in the US only extends over a decade or so, so it’s difficult to uate some of these brands. Even so, I’d say only one of them...
