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Old Spice struggling with new ideas

by admin | Jan 23, 2014 | Blog, Brand communication, Brand identity, Brand meaning, Brands and social media, Brands in the news

Remember when the “Man your man could smell like” campaign came out for Old Spice? It was often compared with Dos Equis’ “Most interesting man in the world” campaign. As I posted at the time, there is no comparison. Sure, there may be...

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Brands and social media Brand communication Brand identity Brands in the news Brand meaning Brands in culture

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