by admin | Jan 23, 2014 | Blog, Brand communication, Brand identity, Brand meaning, Brands and social media, Brands in the news
Remember when the “Man your man could smell like” campaign came out for Old Spice? It was often compared with Dos Equis’ “Most interesting man in the world” campaign. As I posted at the time, there is no comparison. Sure, there may be...
by admin | Nov 3, 2011 | Blog, Brand communication, Brand meaning
From the moment I first saw Heineken’s “The entrance” ad it struck me as a poor attempt to pull off a “Most interesting man in the world” (the long-running Dos Equis campaign). I have to admit that the Dos Equis campaign is one of my favorites of recent years. In fact...
