by admin | Dec 5, 2013 | Blog, Brand communication, Brand meaning, Brands and social media
In light of this interesting report from Forrester Research on the failure of Facebook for marketers (and Facebook is the darling of social media), I’m reprinting a blog post I wrote here on social media two and a half years ago: The Honeymoon is Over There’s a...
by admin | Feb 4, 2013 | Blog, Brand communication, Brands in culture, Brands in the news
As a footnote to my post below on last night’s Super Bowl ads, this story could not be more appropriate. The only ad that I deemed worthy of some positive comment turns out to be a rip-off of a home-made video uploaded to YouTube by Farms.com While my post...
by admin | Feb 4, 2013 | Blog, Brand communication, Brands in culture, Brands in the news
And so, last night, to the yearly ritual of watching the Super Bowl ads, punctuated by brief episodes of the game itself. This is billed as the showcase of national advertising. The winner last night? The Baltimore Ravens. Yep, I enjoyed the game more than the ads....
by admin | Jan 15, 2013 | Blog, Brand identity, Brand meaning, Brands in the news
“Chevy runs deep” was always more of a tactical tagline to mark the brand’s centennial (it turned 100 in 2011), designed to tug at the nostalgic heart strings of American consumers. There is no doubt that the brand is a cultural mainstay in the US,...
by admin | Nov 6, 2012 | Blog, Brand communication, Brand meaning, Brands in culture
I do love Chrysler’s “Imported from Detroit” campaign, which famously kicked off in the 2011 Super Bowl. Here’s one of the latest spots, for the Chrysler 300. It’s worth remembering that the remains of Chrysler were acquired by FIAT after...
