by admin | May 1, 2011 | Blog, Brands in culture
While the definition of culture is debated between cultural anthropologists, social psychologists and the like, the term generally refers to a body of knowledge, customs, rituals, language and beliefs that circulate in societies and influence our behavior....
by admin | Apr 27, 2011 | Blog, Brand communication
When I first entered the ad business I was always struck by the tight bond that united each of the creative teams working on the accounts I managed. They were an almost seamless duo, and the great advertising of the time was always a perfect marriage of art and copy,...
by admin | Apr 13, 2011 | Blog, Brands in culture, Mainpage, Slider
Brands don’t exist in a vacuum. They are socio-cultural phenomena. Culture shapes brands; and sometimes brands shape culture. Understanding cultural context and cultural relevance is a vital part of the Brand Meaning Manager’s job.
by admin | Apr 5, 2011 | Blog
5/01/2011 There’s a question that vexed CMOs for a while: how can we build our brand with social media? Many of those CMOs have now realized the sometimes unwelcome answer. We can’t. That’s right, brands can’t be built through social media. Sure, social media can be...
by admin | Apr 5, 2011 | Blog
4/27/2011 The Celtic Brand As football brands go, there are few as colorful as Scottish champions Celtic. While the club may not generate the kind of revenue that the likes of Barcelona FC do, it is still a profitable business, thanks to sponsorship deals, merchandise...
