by admin | Dec 5, 2013 | Blog, Brand communication, Brand meaning, Brands and social media
In light of this interesting report from Forrester Research on the failure of Facebook for marketers (and Facebook is the darling of social media), I’m reprinting a blog post I wrote here on social media two and a half years ago: The Honeymoon is Over There’s a...
by admin | Feb 4, 2013 | Blog, Brand communication, Brands in culture, Brands in the news
As a footnote to my post below on last night’s Super Bowl ads, this story could not be more appropriate. The only ad that I deemed worthy of some positive comment turns out to be a rip-off of a home-made video uploaded to YouTube by Farms.com While my post...
by admin | Feb 4, 2013 | Blog, Brand communication, Brands in culture, Brands in the news
And so, last night, to the yearly ritual of watching the Super Bowl ads, punctuated by brief episodes of the game itself. This is billed as the showcase of national advertising. The winner last night? The Baltimore Ravens. Yep, I enjoyed the game more than the ads....
by admin | Jan 18, 2013 | Blog, Brand communication, Brand identity, Brand meaning, Brands in the news
I have to admit that I have a soft spot for AA, and have enjoyed the benefits of ExecPlat status for many a year. I can’t deny the operational and service problems they have had of late, which of course mold the brand experience for most passengers. I want to...
by admin | Jan 17, 2013 | Blog, Brand identity, Brands in the news
Saab’s “new” logo isn’t really new. It’s the result of pragmatics, convoluted ownership history and licensing restrictions. Without going into too much of the historical trials and tribulations of the company that has come back from...
by admin | Jan 15, 2013 | Blog, Brand identity, Brand meaning, Brands in the news
“Chevy runs deep” was always more of a tactical tagline to mark the brand’s centennial (it turned 100 in 2011), designed to tug at the nostalgic heart strings of American consumers. There is no doubt that the brand is a cultural mainstay in the US,...
