by admin | Jan 15, 2013 | Blog, Brand identity, Brand meaning, Brands in the news
“Chevy runs deep” was always more of a tactical tagline to mark the brand’s centennial (it turned 100 in 2011), designed to tug at the nostalgic heart strings of American consumers. There is no doubt that the brand is a cultural mainstay in the US,...
by admin | Sep 4, 2012 | Blog, Brands in the news
Was it absolutely, positively necessary to ditch the “iconic” slogan after all these years (see this AdAge article for the story)? True, there are times when a brand refresh is called for – ideally because of some compelling new insight which can be...
