by admin | Sep 4, 2012 | Blog, Brands in the news
Was it absolutely, positively necessary to ditch the “iconic” slogan after all these years (see this AdAge article for the story)? True, there are times when a brand refresh is called for – ideally because of some compelling new insight which can be...
by admin | May 10, 2012 | Blog, Brands in the news
As this article in AdAge makes abundantly clear, Pepsi is in a mess. Before looking in more detail at the new Pepsi campaign, it should be noted how, as ever, The Humpty Dumpty, clear-as-mud nature of “positioning” makes this article almost laughable, as the word is...
