by admin | May 28, 2014 | Blog, Brand identity, Brand meaning, Brands and social media, Brands in culture
An article of mine on brand meaning in today’s La Vanguardia of Barcelona, following my recent engagement there. “Si alguien sabe de eso, ese es Mark Batey, quien vinó a Barcelona para impartir una Masterclass en el Postgrado en Brand Meaning Management...
by admin | Apr 3, 2013 | Brand communication, Brand identity, Brand meaning, Brands in culture, Brands in the news
The Spanish language edition of “Brand Meaning” is now available, published by Granica as El Significado da la Marca. Here’s a link to buy the book.
