by admin | Jan 18, 2013 | Blog, Brand communication, Brand identity, Brand meaning, Brands in the news
I have to admit that I have a soft spot for AA, and have enjoyed the benefits of ExecPlat status for many a year. I can’t deny the operational and service problems they have had of late, which of course mold the brand experience for most passengers. I want to...
by admin | Jan 17, 2013 | Blog, Brand identity, Brands in the news
Saab’s “new” logo isn’t really new. It’s the result of pragmatics, convoluted ownership history and licensing restrictions. Without going into too much of the historical trials and tribulations of the company that has come back from...
by admin | Aug 15, 2012 | Blog, Brand identity
I like what Domino’s Pizza has been doing of late. Like any good company they started with the product offering, which they realized, back in 2008, was sub-standard. They set about improving their pizza and expanding their menu. In terms of branding they have...