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“Imported from Detroit”

by admin | Nov 6, 2012 | Blog, Brand communication, Brand meaning, Brands in culture

I do love Chrysler’s “Imported from Detroit” campaign, which famously kicked off in the 2011 Super Bowl. Here’s one of the latest spots, for the Chrysler 300. It’s worth remembering that the remains of Chrysler were acquired by FIAT after...

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