by admin | Jun 9, 2014 | Blog, Brand communication, Brand identity, Brands in the news
It was always going to be difficult to follow up on the “Imported from Detroit” campaign, a campaign which had a built-in shelf life. The new work at least retains many elements from IFD, including the voice over of the excellently cast Detroit native...
by admin | May 28, 2014 | Blog, Brand identity, Brand meaning, Brands and social media, Brands in culture
An article of mine on brand meaning in today’s La Vanguardia of Barcelona, following my recent engagement there. “Si alguien sabe de eso, ese es Mark Batey, quien vinó a Barcelona para impartir una Masterclass en el Postgrado en Brand Meaning Management...
by admin | May 19, 2014 | Blog, Brand communication, Brand identity, Brand meaning, Brands and social media, Brands in culture, Categories
Available for pre-order. The Definitive Book of Branding is an edited book with contributions from brand practitioners/authors like Al Ries, JN Kapferer and Kevin Roberts. Ries opens on positioning, and my chapter – on the creation of meaningful brands –...
by admin | Apr 8, 2013 | Brand communication, Brand identity, Brand meaning, Brands in culture
Ahora disponible en Kindle de Amazon
by admin | Apr 3, 2013 | Brand communication, Brand identity, Brand meaning, Brands in culture, Brands in the news
The Spanish language edition of “Brand Meaning” is now available, published by Granica as El Significado da la Marca. Here’s a link to buy the book.
