by admin | May 28, 2014 | Blog, Brand identity, Brand meaning, Brands and social media, Brands in culture
An article of mine on brand meaning in today’s La Vanguardia of Barcelona, following my recent engagement there. “Si alguien sabe de eso, ese es Mark Batey, quien vinó a Barcelona para impartir una Masterclass en el Postgrado en Brand Meaning Management...
by admin | May 19, 2014 | Blog, Brand communication, Brand identity, Brand meaning, Brands and social media, Brands in culture, Categories
Available for pre-order. The Definitive Book of Branding is an edited book with contributions from brand practitioners/authors like Al Ries, JN Kapferer and Kevin Roberts. Ries opens on positioning, and my chapter – on the creation of meaningful brands –...
by admin | Jan 18, 2013 | Blog, Brand communication, Brand identity, Brand meaning, Brands in the news
I have to admit that I have a soft spot for AA, and have enjoyed the benefits of ExecPlat status for many a year. I can’t deny the operational and service problems they have had of late, which of course mold the brand experience for most passengers. I want to...
by admin | Jan 17, 2013 | Blog, Brand identity, Brands in the news
Saab’s “new” logo isn’t really new. It’s the result of pragmatics, convoluted ownership history and licensing restrictions. Without going into too much of the historical trials and tribulations of the company that has come back from...
by admin | Jan 15, 2013 | Blog, Brand identity, Brand meaning, Brands in the news
“Chevy runs deep” was always more of a tactical tagline to mark the brand’s centennial (it turned 100 in 2011), designed to tug at the nostalgic heart strings of American consumers. There is no doubt that the brand is a cultural mainstay in the US,...
