by admin | Jun 9, 2014 | Blog, Brand communication, Brand identity, Brands in the news
It was always going to be difficult to follow up on the “Imported from Detroit” campaign, a campaign which had a built-in shelf life. The new work at least retains many elements from IFD, including the voice over of the excellently cast Detroit native...
by admin | May 19, 2014 | Blog, Brand communication, Brand identity, Brand meaning, Brands and social media, Brands in culture, Categories
Available for pre-order. The Definitive Book of Branding is an edited book with contributions from brand practitioners/authors like Al Ries, JN Kapferer and Kevin Roberts. Ries opens on positioning, and my chapter – on the creation of meaningful brands –...
by admin | Feb 4, 2013 | Blog, Brand communication, Brands in culture, Brands in the news
And so, last night, to the yearly ritual of watching the Super Bowl ads, punctuated by brief episodes of the game itself. This is billed as the showcase of national advertising. The winner last night? The Baltimore Ravens. Yep, I enjoyed the game more than the ads....
by admin | Sep 4, 2012 | Blog, Brands in the news
Was it absolutely, positively necessary to ditch the “iconic” slogan after all these years (see this AdAge article for the story)? True, there are times when a brand refresh is called for – ideally because of some compelling new insight which can be...
