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Rebranding American Airlines

by admin | Jan 18, 2013 | Blog, Brand communication, Brand identity, Brand meaning, Brands in the news

I have to admit that I have a soft spot for AA, and have enjoyed the benefits of ExecPlat status for many a year. I can’t deny the operational and service problems they have had of late, which of course mold the brand experience for most passengers. I want to...

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