by admin | Jan 18, 2013 | Blog, Brand communication, Brand identity, Brand meaning, Brands in the news
I have to admit that I have a soft spot for AA, and have enjoyed the benefits of ExecPlat status for many a year. I can’t deny the operational and service problems they have had of late, which of course mold the brand experience for most passengers. I want to...
by admin | Jan 17, 2013 | Blog, Brand identity, Brands in the news
Saab’s “new” logo isn’t really new. It’s the result of pragmatics, convoluted ownership history and licensing restrictions. Without going into too much of the historical trials and tribulations of the company that has come back from...
by admin | Jan 15, 2013 | Blog, Brand identity, Brand meaning, Brands in the news
“Chevy runs deep” was always more of a tactical tagline to mark the brand’s centennial (it turned 100 in 2011), designed to tug at the nostalgic heart strings of American consumers. There is no doubt that the brand is a cultural mainstay in the US,...
by admin | Sep 4, 2012 | Blog, Brands in the news
Was it absolutely, positively necessary to ditch the “iconic” slogan after all these years (see this AdAge article for the story)? True, there are times when a brand refresh is called for – ideally because of some compelling new insight which can be...
by admin | May 10, 2012 | Blog, Brands in the news
As this article in AdAge makes abundantly clear, Pepsi is in a mess. Before looking in more detail at the new Pepsi campaign, it should be noted how, as ever, The Humpty Dumpty, clear-as-mud nature of “positioning” makes this article almost laughable, as the word is...
by admin | May 23, 2011 | Blog, Brands in the news
5/23/11 Liberty Media’s recent offer to acquire Barnes & Noble is an intriguing one. Liberty is a new-age media conglomerate with interests in QVC, Sirius XM Radio and premium cable network Starz. B&N operates more than 700 bookstores and 623 college outlets...
