It was always going to be difficult to follow up on the “Imported from Detroit” campaign, a campaign which had a built-in shelf life. The new work at least retains many elements from IFD, including the voice over of the excellently cast Detroit native Kevin Yon. The new slogan, “America’s Import”, only really works in reference to – deference to – the previous slogan. Bottom line, they achieved a good degree of continuity with this work.