by admin | May 28, 2014 | Blog, Brand identity, Brand meaning, Brands and social media, Brands in culture
An article of mine on brand meaning in today’s La Vanguardia of Barcelona, following my recent engagement there. “Si alguien sabe de eso, ese es Mark Batey, quien vinó a Barcelona para impartir una Masterclass en el Postgrado en Brand Meaning Management...
