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Facebook is failing marketers

by admin | Dec 5, 2013 | Blog, Brand communication, Brand meaning, Brands and social media

In light of this interesting report from Forrester Research on the failure of Facebook for marketers (and Facebook is the darling of social media), I’m reprinting a blog post I wrote here on social media  two and a half years ago: The Honeymoon is Over There’s a...

Strategy first, social second

by admin | Jun 25, 2012 | Blog, Brand communication, Brands and social media

In his May 7 (2012) AdAge column Al Ries puts social media in perspective: “If you don’t have the right strategy, good tactics won’t help you very much. And social, like all media, is a tactic. What concerns me is that too many marketers have...

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