by admin | May 28, 2014 | Blog, Brand identity, Brand meaning, Brands and social media, Brands in culture
An article of mine on brand meaning in today’s La Vanguardia of Barcelona, following my recent engagement there. “Si alguien sabe de eso, ese es Mark Batey, quien vinó a Barcelona para impartir una Masterclass en el Postgrado en Brand Meaning Management...
by admin | Jun 27, 2011 | Blog, Brand meaning
A report by The Futures Company called “The future of global brands” caught my eye recently. It recasts the history of global brand building as four “generations”: from the basic “Export model” to today’s prent “Glocalization model.” It then identifies what it claims...