by admin | Apr 5, 2011 | Blog
5/01/2011 There’s a question that vexed CMOs for a while: how can we build our brand with social media? Many of those CMOs have now realized the sometimes unwelcome answer. We can’t. That’s right, brands can’t be built through social media. Sure, social media can be...
by admin | Apr 5, 2011 | Blog
4/27/2011 The Celtic Brand As football brands go, there are few as colorful as Scottish champions Celtic. While the club may not generate the kind of revenue that the likes of Barcelona FC do, it is still a profitable business, thanks to sponsorship deals, merchandise...
by admin | Mar 8, 2011 | Footer entries
[dropcapcircle]1[/dropcapcircle] An ongoing conversation about social media and brands Continue reading.
by admin | Mar 8, 2011 | Footer entries
[dropcapcircle]2[/dropcapcircle] Fashion houses like Coco Chanel and Versace have created enduring brands. In fact, in the high end fashion world, brand is everything. Continue reading.
by admin | Mar 8, 2011 | Footer entries
[dropcapcircle]3[/dropcapcircle] Barcelona FC is one of the biggest sports brands in the world. More on how brands are being built in the competitive world of sports Continue reading
