by | May 28, 2014 | Blog, Brand identity, Brand meaning, Brands and social media, Brands in culture

An article of mine on brand meaning in today’s La Vanguardia of Barcelona, following my recent engagement there.La Vanguardia article.jpg

“Si alguien sabe de eso, ese es Mark Batey, quien vinó a Barcelona para impartir una Masterclass en el Postgrado en Brand Meaning Management del UPF-IDEC. Su libro ‘El Significado de la Marca’ salió en 2013.”