“Mark’s contribution to the successful development of our brands has been exceptional”new Mondelez
Gustavo Abelenda,
President, Mondeléz International                   Latin America


“A comprehensive, engaging workshop, illustrated throughout with great examples”
Ana Ferrell,
Branding & Communications Director, O Boticário, Brazil


“Mark’s branding workshop was extremely highly rated by the NBTY_well_logoattendees. His presentation style and compelling content made a strong connection with the audience”  

Katia Facchetti, Chief Marketing Officer, NBTY, New York


“Mark’s speeches were aaexceptionally well  uated by the organizers and the audience”

Rafael Sampaio, EVP, Associação Brasileira de Anunciantes  (Brazilian Association of Advertisers)



“Must reading for everyone who studies or manages brands”         Gerald Zaltman, Professor of Marketing,
Harvard Business School

“Nicely integrates major theories and concepts of consumer behavior from the distinctive viewpoint of brand meaning”                                   Bernd Schmitt, Professor, Columbia Business School

“Essential”                                                                                       Marcio Utsch, CEO, Alpargatas (Havaianas), Brazil



“The feedback that I received from students—a diverse group of top students from eleven countries worldwide—clearly spoke to Mr. Batey’s excellent teaching abilities.  The students greatly appreciated his insights into brand management based on his own business experience, his ability to communicate clearly and effectively, and his approachability”

“His course was one of the most preferred in the program”

Allan Kimmel, Professor of Marketing,            ESCP European School of Management, Paris        (Master in Management ranked No.1 worldwide at time by the Financial Times)